Simulacra and simulations

I did not agree with this authors point of view or his ideas.  I'm sure more people than he thinks are aware of what is real and what is not real.  His writing is slow, dry, and poorly supported or explained.  His ideas are difficult to grasp and i believe he does a horrible job of commuicating what he is trying (or at least what i thought he was trying) to say.  His examples are poor.  However they are well explained, they are explained in ways that are difficult if not impossible for people who he believes to be blind of such things to understand.  I don't like how people like this author always view the "general public" as being stupid people who are easly manipulated.  They have to be somewhat smart to buy the products.  Screw the man!!!! right?