merchants of cool

Advertising to me is the over complication of simple and what should be common sense idea's.  Like what do teenagers like?  Or how do we appeal to men?  These are all things that should be common sense to anybody who has grown up.  Every time i see something of this nature i become frustrated with the lack of knowledge advertisers appear to posses.  Maybe it is the process of analyzing advertisements that i despise. A good advertisement to me shouldn't have to be analyzed.  The idea's, products, or whatever is being advertised should be more than obvious to the people they are advertising to right? But its not my analysis of advertisements that should be interesting. It should be the creation of advertisements.  I don't care about past tense ideas like they did this because.... I want present and future tense when i talk about advertising.  Like how are we going to portray this idea and  why we would say this.  Advertising is much more interesting when you are creating it than it is when you try to pick apart and analyze the common sense of someone else.  A good advertiser knows how to connect with the common knowledge of the general public by appealing to their common beliefs.  They must also appeal to these common knowledge in a very strait forward and easily understandable way.  Why would i want to analyze such simple concepts? I already know (or at least i should if the advertiser is doing a good job) what they are trying to accomplish and say.