Response to "Expanding the Concept of Literacy"

Elizabeth Daley lays out her four main points of discussion as (1)Multimedia language being " films,television, online games and music" has become the current vernacular, which means the main form of communication, which i believe is somewhat true on more of a macro level as to say companies and industries communicate with the public through multimedia language. While i also believe it is very common and easy for complex and convincing plots and meanings through the use of multimedia i do not believe it is used to such an extreme as is implied by Daley. It is easy to see the use of such things as sex appeal and other common advertising strategies and just because the advertising staff of a company is keeping up with the advancing ideas of their department does not necessarily make them manipulators of the public. Dayes statement differentiating multimedia from text is an observation more than an idea however adapting to this observation is what is the big concern or concept of this piece. I agree full heartily that multimedia is a new and useful tool that should be taught and actively pursued by both students and professionals looking to better their understanding of the new technology which is looking to become the most accepted and used form of communication of our time. As for how this argument could affect us? It already has!!!!! We are sitting in a multimedia production class and if you have not taken a media literacy class yet the corporations could still be controlling your mind!!!!!!!